A Guide To Increase Customers For Online Fashion Business
It does not matter if you are just starting an online business or have been doing it for a while. Getting new customers is tough and time-consuming. This blog will provide important step-by-step guidance on how one can increase customers and grow dominance over the market. The pandemic disturbed businesses of several online fashion stores across the world as the product did not come under essential goods. The best online stores also faced a significant decline in sales.
But the government has now relaxed lockdowns, and it is the right time to jump back. The demand is higher than ever and people are choosing online outlets rather than retail to safeguard themselves. Customer behavior has notably changed and one should know what to expect in order to have an edge over the competition.
The shift to online shopping was a no-brainer as people are looking to avoid contact. They are also looking for bulk discounts as they are more informed than ever. It would be great to make bundles of items that are likely to be bought keeping a long period in mind. People are spending more time on mobile apps, setting up a dedicated application for your store rather than just a website will be beneficial. It will drive sales and also help in building brand advocacy.
There’s a surge in demand for contactless delivery and online payment. Ensure your packages are disinfected, and payment modes are seamless. Add a message on how your brand is taking steps to maintain a safe environment on the boxes to earn some brownie points and gain trust.
Now, that you are familiar with the changes expected, let us focus on how to get new customers. As it was stated, that it will be a laborious task, but the effort would totally be worth it. A credible source states that only 40% of sales come from old customers on an online apparel store. Hence, it is of utmost importance to keep growing your pool of buyers. Here are the ways to do so.
- Content
In fashion business, the product is visual, and thus it can be presented in several creative ways. Beside good banners, weaving a story around it would definitely engage more people. Blogs on style tips, trends and more would bring in traffic and help increase conversions. The content will make prospective stay longer and browse through your offers. One can cover all angles with good written content, helping a buyer make an informed choice. Keep uploading regularly for better results as the more active you are, the more is your reach. Create a blog.
- Social Media
It is not about just being social but choosing the right kind of strategy to gain maximum output. Facebook, Pinterest and Instagram are highly visual and best for fashion bands. Pinterest in particular is a good platform to showcase your products. Allocate time to run viral campaigns and give-away offers to garner traction. Construct a brand story and then think of ways to do it on social channels. Every post, comment, share or like has to align with the brand story and express the personality of the online store. It is a long game, but the results would lead to meteoric sales.
- Personalized Experience
Use the existing data of the customers to develop an experience that caters to the specific needs according to information available. For example, record the size of the customer from first purchase and use it for all subsequent orders. Market products distinctly based on the behavior of maximum customers to gain growth in that niche. Provide customized search and ensure that anyone who visits that site gets attached to one or the other thing. Understand your place in the market and position the brand appropriately. Associate your designs to a persona to reach the target group. When people know what to expect, the traffic increases and so does conversion.
- Website/Application Design
Ensure that it is simple to navigate through your portal and customers don’t find it difficult to find the product they want to purchase. Categorize your inventory and provide filters to expedite the search process. Customize your homepage to look interesting and attractive as it is the first thing a customer notices and first impressions are important. A study stated that a prospective buyer only takes 5 seconds to make a decision of whether he/she is going to make a purchase or not. Every moment counts. Use high quality images and provide product description.
- Engage In Influencer Marketing And Run Paid Ads
Influencers are individuals with power to sway the purchasing decisions of many at a time. They are found on social media platforms with highly engaged audiences. Involvement with the right influencer can bring astonishing results for your brand. Target those with a large like-minded following with good engagement rate. Other way of increasing traffic is PPC i.e. Pay Per Click. It is where you pay for every click an advertisement gets. Paid advertising nets 65% of all clicks, making it one of the best way to gain growth.
Lastly, remember that increasing customer is a gradual process. One of the best online stores for shopping named Cubber is an exemplary example of perfect growth. It is known for selling ethnic dresses online. If you are looking to buy Kurtis online for cheap prices or just want to browse through some Indian ethnic wear, visit Cubber today. The variety of Indian ethnic wear for women on this site is fabulous, and the offers are jaw-dropping. Do not miss out. Get that perfect attire now.